As Forbes’ John Rampton writes, “if all your ‘friends’ are from Croatia or India but your company is based in California, something is amiss,” referring to companies buying their fan bases. Google will find these companies’ pages and “take action” against them by pushing them back in the search rankings or imposing other penalties. Basically, if you buy fake followers for your company’s social media pages, your company will look popular until Google finds out and punishes you for it. That money you spent buying 25,000 Twitter followers? Not only have you wasted it, but your company now has a worse social media reputation because of your error.
- July 21, 2014
- Mentions
- John Rampton
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